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Επένδυση της Kraft στην αγορά τσίχλας

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 
Η Kraft, ιδιοκτήτρια εταιρεία της Cadbury, προχώρησε σε επένδυση 9 εκατ. λιρών για τη δημιουργία κέντρου ανάπτυξης για τσίχλες στην Ευρώπη.
(ΛΟΝΔΙΝΟ) Το κέντρο βρίσκεται στην Ελβετία και η αμερικανική εταιρεία πιστεύει ότι θα τη βοηθήσει στην ενίσχυση των πωλήσεών της και στην απόσπαση μεριδίου αγοράς από τους ανταγωνιστές της. Η κίνηση αποτελεί το πιο πρόσφατο παράδειγμα της ενοποίησης των δύο εταιρειών, καθώς η συγκεκριμένη ιδέα ανήκει σε στελέχη της Cadbury. Ήδη οι εγκαταστάσεις του κέντρου φιλοξενούν 35 εργαζομένους και ο αριθμός αυτός αναμένεται να αγγίξει τους 60. Οι δραστηριότητές του θα εστιάσουν στην ανάπτυξη νέων προϊόντων και extensions για brands όπως η Trident και η Hollywood.

http://www.marketingweek.gr/default.asp?pid=9&la=1&arId=32389
Marketing Week Online

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