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Η Coca-Cola, χορηγός και στους Παραολυμπιακούς του 2012

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2JbBIV3b7YWm44Nj1wYMCEe66f7u93ewxvYdGj2buk93p8tNrWxxTQqQmmKpaaZDTT1fFFDCQ2d77ptbkA4MGBCkwoMSBGRGgxmY8dAshplAQlP0A2xwi0iFFfDzLRC0ghF1khAJ3CQTYfbBgwKQSBkp+DBgwKF//Z 
Η Coca-Cola θα υποστηρίξει ως Χορηγός και τους Παραολουμπιακούς Αγώνες του Λονδίνου.
(ΛΟΝΔΙΝΟ) Πρόκειται για το δεύτερο μεγάλο brand -το πρώτο ήταν η Sainsbury’s- που ταυτίζεται χορηγικά με μια διοργάνωση, την οποία όσοι έχουν παρακολουθήσει γνωρίζουν ότι έχει ανεκτίμητη συναισθηματική αξία και είναι ίσως σημαντικότερη ακόμα και από αυτή των Ολυμπιακών. Η Coca-Cola έχει δώσει το «παρών» ως Χορηγός σε όλους τους Παραολυμπιακούς Αγώνες από το 1992 και μετά.
 
Marketing Week Online( 15 Νοεμβρίου 2010)
 
http://www.marketingweek.gr/default.asp?pid=9&la=1&arId=33115

Τρόφιμα και Ποτά



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